eCommera, the ecommerce platform provider backed by Frog Capital, has capped a strong financial year with news that it has completed a round of funding with an investment from marketing services group WPP.
The deal is the latest milestone in a successful year for eCommera whose platform customers’ revenue grew by 125% during its financial year 2010.
eCommera counts among its clients major brands such as Asda, Hamleys, House of Fraser, Magasin du Nord and The London Organising Committee of the Olympic Games.
Andrew McGregor, CEO of eCommera, said: "This has been a great year for us and our customers. Although retail has suffered, companies who have invested in their online sales channels and used them effectively have performed better than those who didn't. Across the board our customers saw their online revenues rise by 53% on average."
In total, eCommera raised £7.5m in funding during the year, enabling the company to invest significantly in its offering and operations and expand internationally where it is seeing strong demand for its solution.
Andrew McGregor said: "WPP's investment in eCommera represents a significant milestone for eCommera and demonstrates the robustness and global prospects for our business. This completes our recent fundraising and provides us with the resources and the WPP network with which to expand globally. We are working with WPP companies in many markets to realise the opportunity that ecommerce represents from the global retailers and brands they work with. Our combined offer will allow us to expand globally rapidly."
Mark Read, CEO, WPP Digital and Director of Strategy, WPP said: "In most markets, more than 100% of retail growth is coming from online channels, so we are seeing strong demand for ecommerce solutions from our retail clients. At the same time, many non-retail clients, like packaged goods companies, are looking at building direct channels to their consumers. eCommera will be a strong partner for WPP, working alongside our complementary agencies to offer digital solutions and services worldwide to their clients.”